Viridian Nutrition – Viridian names 2023 super ingredient: Probiotics

Ethical vitamin company Viridian Nutrition has unveiled Probiotics as its 2023 Viridian Ingredient of the Year!

Each year, experts at Viridian Nutrition forecast a nutrient or herb which will be especially significant in the field of nutrition in the year ahead.

For 2023, Viridian’s Ingredient of the Year is ‘probiotics’, chosen due to this category’s ability to affect targeted health transformation and for its potential to unlock some of the most perplexing and debilitating conditions including post-viral fatigue, depression, irritable bowel syndrome and more.

Aimée Benbow, Viridian’s Head Nutritionist, elaborates: “Probiotics is perhaps the least understood of the three foundations of nutrition, yet with the greatest opportunity for genuine breakthroughs. The global scientific community is dedicated to the further development of this category in highly targeted and specific conditions. We anticipate further headline news in 2023.”

Microbiologist Dr Nigel Plummer PhD, confirms: “It’s been a huge category. If you look at the publications for probiotics in Pub Med, it’s over 3,500 papers in one year alone. It dwarfs any other kind of nutritional category.”

Dale Pinnock BSc & PgDip (Nutr Med), author, chef, herbalist & nutritionist comments: “Probiotics is an area of leading-edge research. Previously closely associated with digestive health, we are now gathering evidence for much broader activity, so that it’s possible to target health outcomes – from immunity and cardiovascular health to skin and even mood – with specific strains. It’s incredibly exciting!”

Viridian is at the forefront of nutritional education and will be rolling out an awareness campaign throughout 2023.

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