Business Support

I am extremely passionate about Nutrition professionals not selling their services on a pay as you go basis. To serve our clients in the very best way, I believe we need to create longer term programmes that help our clients to get the results they desire. It is very unusual to be able to see a client once and for them to have everything they need. More often our clients […]

Do you dress for the occasion? Many times I hear the question what’s the dress code? What are you wearing tonight? We are all pretty concerned that we ‘look right’ for an event. For example I wouldn’t turn up in torn jeans and a t-shirt to make a presentation. So why, therefore, would you not have your LinkedIn profile at its very best to represent you? “I’ve no time for […]

In another article we talked about how important it is to get on the good side of journalists in your niche, so that you can become the go-to person when they’re looking for information. You can set up this kind of strategy on an ongoing basis, working with your virtual assistant. It’s important to remember that the media industry is very dynamic however. Styles change, media resource management can change very […]

When you boil it all down so to speak, public relations is all about networking. It’s important to build up a relationship with individuals who are responsible for media promotion. In this way you can often generate publicity for your organisation that’s essentially free.

Seeing as you’re always carrying around your mobile smart phone, why don’t you use it to good effect to simplify your life and contribute to your paperless world? With an app simply known as Doo, you can do just this.

We’ve recently seen the long-awaited IPO filing for Twitter, following on the heels of cousin Facebook. The brand is finally emerging as a viable marketing tool for small business owners and there’s every reason to sit up and take notice. There are now more than 140 million active users and an estimated 350 million tweets every day. As a search engine it ranks ahead of both Bing and Yahoo. It’s […]

My online tool of the week is Mailchimp. I use Mailchimp in my business and I love it! I also love it because it integrates with Xero and Capsule (see previous Blog posts). Integration works because you need to make life easy, right?