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How can Health & Nutrition professionals benefit from LinkedIn?

By Nigel Cliffe | 11/10/2015
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Do you dress for the occasion? Many times I hear the question what’s the dress code? What are you wearing tonight? We are all pretty concerned that we ‘look right’ for an event. For example I wouldn’t turn up in torn jeans and a t-shirt to make a presentation. So why, therefore, would you not have your LinkedIn profile at its very best to represent you? “I’ve no time for […]

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PR Marketing On A Budget – Help Out The Reporter And Gain In Return

By | 01/09/2015
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In another article we talked about how important it is to get on the good side of journalists in your niche, so that you can become the go-to person when they’re looking for information. You can set up this kind of strategy on an ongoing basis, working with your virtual assistant. It’s important to remember that the media industry is very dynamic however. Styles change, media resource management can change very […]

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PR Marketing on a Budget – Building Relationships

By | 01/08/2015
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When you boil it all down so to speak, public relations is all about networking. It’s important to build up a relationship with individuals who are responsible for media promotion. In this way you can often generate publicity for your organisation that’s essentially free.

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The Paperless Office – Now Your Smart Phone is Really Smart

By | 01/07/2015
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Seeing as you’re always carrying around your mobile smart phone, why don’t you use it to good effect to simplify your life and contribute to your paperless world? With an app simply known as Doo, you can do just this.

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Using The Twitter Machine – Ultimate Marketing In 140 Characters Or Less

By | 01/06/2015
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We’ve recently seen the long-awaited IPO filing for Twitter, following on the heels of cousin Facebook. The brand is finally emerging as a viable marketing tool for small business owners and there’s every reason to sit up and take notice. There are now more than 140 million active users and an estimated 350 million tweets every day. As a search engine it ranks ahead of both Bing and Yahoo. It’s […]

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Email Marketing using Mailchimp

By | 01/05/2015
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My online tool of the week is Mailchimp. I use Mailchimp in my business and I love it! I also love it because it integrates with Xero and Capsule (see previous Blog posts). Integration works because you need to make life easy, right?

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Client Relationship Management Tool – Capsule

By | 01/04/2015
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My online tool of the week is Capsule. “Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.” Use Capsule to keep track of the people and companies you do business with, communications with them, opportunities in the pipeline, and what needs to be done when.

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