PR Marketing On A Budget – Help Out The Reporter And Gain In Return

In another article we talked about how important it is to get on the good side of journalists in your niche, so that you can become the go-to person when they’re looking for information. You can set up this kind of strategy on an ongoing basis, working with your virtual assistant. It’s important to remember that […] Read more »

Using The Twitter Machine – Ultimate Marketing In 140 Characters Or Less

We’ve recently seen the long-awaited IPO filing for Twitter, following on the heels of cousin Facebook. The brand is finally emerging as a viable marketing tool for small business owners and there’s every reason to sit up and take notice. There are now more than 140 million active users and an estimated 350 million tweets […] Read more »

Client Relationship Management Tool – Capsule

My online tool of the week is Capsule. “Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.” Use Capsule to keep track of the people and companies you do business with, communications with them, opportunities in the […] Read more »

Social Media Management Tool – Hootsuite

My online tool of the week is Hootsuite. Hootsuite is a social media management system for brand management. The system takes the form of a dashboard and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, to name but a few. The service is commonly used to manage online brands, allowing them to submit messages […] Read more »