How can Health & Nutrition professionals benefit from LinkedIn?

Do you dress for the occasion? Many times I hear the question what’s the dress code? What are you wearing tonight? We are all pretty concerned that we ‘look right’ for an event. For example I wouldn’t turn up in torn jeans and a t-shirt to make a presentation. So why, therefore, would you not […] Read more »

PR Marketing On A Budget – Help Out The Reporter And Gain In Return

In another article we talked about how important it is to get on the good side of journalists in your niche, so that you can become the go-to person when they’re looking for information. You can set up this kind of strategy on an ongoing basis, working with your virtual assistant. It’s important to remember that […] Read more »

Carving Out Your Niche

‘I’m told I should create a niche.  By narrowing down my potential clients, won’t that reduce my opportunities? ‘ I recently asked the owner of a new health management business who her ideal customer is?’  ‘Everyone’, she said! Everyone could benefit from our services’. When you first start your business you want to help anyone […] Read more »

Create a 90 Day Marketing Plan

It’s that time of year where we begin to evaluate how well we did and start to develop new plans for next year. I’d like to suggest that you try something different, rather than creating a one-year marketing plan or a five-year marketing plan, why not try creating a 90-day plan? While it’s important to […] Read more »

How to Sell a Service

Is it different from selling a product? YES! How important is it that your services are easy to sell? Wouldn’t it be even better if they were easy to buy? Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get […] Read more »