Carving Out Your Niche

‘I’m told I should create a niche.  By narrowing down my potential clients, won’t that reduce my opportunities? ‘ I recently asked the owner of a new health management business who her ideal customer is?’  ‘Everyone’, she said! Everyone could benefit from our services’. When you first start your business you want to help anyone […] Read more »

The Ten Best New Year’s Resolutions You Can Make

Resolve to stay brutally optimistic. See the opportunity in every difficulty and anticipate the most favourable outcome out of every situation. Whatever you look for, that’s what you’ll find. We can get better or we can get bitter; it all depends on the lessons we draw from each experience. Optimism is like electricity — very […] Read more »